Our Story

Built From a Craving for Better Flavor.

At Newby’s , we believe great food shouldn't have to be complicated. Sometimes, all it takes is the right seasoning to turn an ordinary meal into something unforgettable.

Where It All Began

It all started with one simple question:

Why should I need five different seasonings just to get the flavor I'm looking for?

I wanted an all-purpose seasoning that could do it all. Something bold, flavorful, and versatile enough to use on just about anything without constantly reaching for multiple bottles.

So, I decided to create my own.

That's how Black & Bold All-Purpose was born — the very first seasoning I created and the foundation of Newby’s.

But I knew I didn't want to stop there.

Beyond the Original Blend

What started with Black & Bold grew into a collection of seasonings designed to bring more variety and creativity into everyday cooking.

From Honey Heat and Garlic Parmesan to Lemon Ranch, Atomic Cajun, and beyond, each blend gives you another way to bring exciting flavors to the table.

Whether you're cooking chicken, seafood, vegetables, pasta, or your family's favorite dinner, we want Newby’s to have a place in your kitchen.

Our Mission

Our mission is simple: make bold, delicious flavor easier for everyone to enjoy.

We believe you shouldn't need a cabinet full of seasonings or years of cooking experience to prepare a flavorful meal.

Just good food, the right blend, and a little creativity.

Welcome to the Newby Family

Whether you're trying Black & Bold for the first time or exploring something new from our collection, we're glad you're here.

Thank you for supporting Newby’s and being part of our journey.